Lauren Goodrich - eCommerce Marketing Specialist

Lauren Goodrich - eCommerce Marketing Specialist Lauren Goodrich eCommerce and Marketing SpecialistPosted November 14, 2017, by Jenny Sakr When you think Sydney Luna Park you think rides, attractions, fairy floss and Coney Island. But for Lauren its all about site development, formulating strategies and meeting after meeting. Read what her role as eCommerce and Marketing Specialist at one of Sydneys greatest attractions, Luna Park, is all about.What did you study and what are the steps you took to be where you are today?I studied a Bachelor of Business majoring in Marketing and sub-majoring Public Relations at the University of Technology Sydney. The best way to get into the industry is to intern, understand the evolving and changing industry (read daily) and network to align yourself with key industry stakeholders.What inspired this career path?My love for technology, analytics and creativity.Tell us more about your role and what a typical day at work looks like...My current role includes directing campaigns and projects across website development, platform implementation, online advertising and search marketing. At the moment my typical day at work includes overseeing the current site and reworking/formulating strategy to align with our eCommerce goals, along with a tonne of meetings With the redevelopment of two of our sites my role additionally embodies overseeing (and managing) the development of the new sites, strategy formulation, improving UX whilst pre-and during development and the production of content.Name the best and worst partes of your jobBest The power of analytics in eCommerce, tracking actions and its correlating result. Worst Website bugs and glitchesWhats the most important career tip someone has given you?Experience and networking is the key to success. Knowledge is power.What do you wish someone had told you before starting in digital marketing?The digital clock works 24 hours a day, be prepared to jump online at any timeName a career highlightFortunately, I have two1. My current website rebuild projects (see above) 2. Starting my own geschftliches miteinander, The Collective Empire. The business was primarilystarted as a digital blog across multiple channels, soon shifting into an affiliate based business to produce revenue and create growth. The Collective Empire allowed me to immerse myself in not only the fashion industry but also grow and maintain a more holistic view of the digital industry and its growth.What do you think are some of the qualities and skills someone should have if theyre wanting to get into digital marketing?With the industry being so broad, evolving and encapsulating so many different areas there is not a particular set of skills and qualities that an individual must hold to enter the industry. One tip, stay agile, understand the market and be willing to adapt, grow and consistently learn because todays news is tomorrows fish and chip paper.Whats next for you?The launch of our new sites This will include the execution of the site, migration, SEO, content, build and post-launch strategy... A very exciting (and busy) time ahead.Keen to connect with Lauren? binnensee what shes up to on LinkedIn.Start your career as a successful digital marketer when you enquire about our courses inMarketing and Digital Marketing.Digital Marketing ResourcesSEM manager sample resumeSEM manager sample cover letterInterested in becoming a?Digital Marketing ManagerSocial Media ManagerCopywriterDigital Marketing and Communications OfficerContent ProducerPopular Career Searchesonline marketing online coursedigital media marketing coursesmarketing coursesgovernment funded marketing coursesdigital marketing courses tafeDigital Marketing CoursesBachelor of Digital MediaEnquire verbunden Enquire OnlineBachelor of CommunicationEnquire Online Enquire OnlineMaster of CommunicationEnquire Online Enquire OnlineBachelor of Business (Marketing)Enquire Online Enquire Online Jenny SakrJenny found her way with words while interning during uni, since, shes produced articles on it all from hair and beauty to homewares, travel, career advice and study tips. On a weekend youre most likely to find her lining up for a table at the latest cafe or restaurant.Related ArticlesBrowse moreCareer progressionDigital MarketingHow To Take Your Marketing Career DigitalMaking the switch from traditional to digital marketing might seem confusing, but actually, its super easy Find out how you can take your marketing career digitalAdvertisingHow To Break Into Advertising 4 Career PathsTheyre on highway billboards, theyre in your monthly magazines, on your most visited websites and interrupt your TV programs. Advertisements are a part of our daily lives and constitute one of the most competitive and exciting industries around.AdvertisingEmbracing technology key to success in advertising worldThe marketing and advertising industries were amongst the hardest hit during the recent economic downturn but op portunities and openings are still to be found.